Case Study: The RealReal achieves 3x engagement and 12% higher AOV with Ceros

The RealReal - Customer Case Study

The RealReal is the world’s largest online marketplace for authenticated luxury consignment, combining editorial curation with high-volume e‑commerce. Facing an ambitious goal to achieve 400% growth, the company needed a way to deliver a premium digital experience and a content strategy that would drive engagement and revenue.

Using Ceros, The RealReal built interactive, in‑store‑style lookbooks that mirrored their editorial shopping experience. The campaigns drove strong lifts in engagement and revenue — including up to a 3x increase in engagement, campaign uplifts of +150% and +270% versus static content, and a men’s lookbook that boosted average order value by 12% — and the team reported consistent improvements in conversion.

The RealReal

Julie Wainwright

CEO