Ceros
42 Case Studies
A Ceros Case Study
"Where It Began" was a content initiative from a digital publisher seeking to boost and measure audience engagement across its long-form publications. The core challenge was understanding performance at scale and increasing reach per piece to make the series viable and repeatable.
By refining editorial focus, distribution channels and measurement, the team optimized each release for discoverability and reader retention. The result: the publications averaged about 223K page views per publication, validating the approach and informing future content investments.