Case Study: NuVasive (medical device company) increases surgeon engagement and accelerates product adoption with Ceros

NuVasive - Customer Case Study

NuVasive, a leading medical device company specializing in minimally invasive spinal technologies, needed a better way to present complex product and clinical information so surgeons and buyers could quickly learn and act. They sought interactive, engaging formats and began using the Ceros studio across a flagship micro‑site, campaign landing pages, and embedded modules to gain the speed and flexibility required.

Using Ceros, NuVasive built immersive experiences that highlighted product features and clinical benefits, encouraging active engagement rather than passive reading. Early metrics showed visitors spent about 1.5 minutes on interactive pages, and richer content correlated with higher adoption rates—positioning the company to improve comprehension, drive conversions over time, and accelerate product adoption.

NuVasive

Michael Farrington

Vice President, Head of Global Marketing