Case Study: Detroit Lions achieve increased fan engagement and interactive storytelling with Ceros

Detroit Lions - Customer Case Study

The Detroit Lions’ digital team, led by the Director of Digital Operations, wanted to incorporate interactive content after seeing other clubs use it effectively but initially believed it was out of reach. Their challenge was finding a way to bring engaging, dynamic experiences into existing social and promotional efforts to better connect with fans.

By adopting Ceros, the team built interactive stories for social media that sparked conversation, increased engagement, and expanded use cases from promotions to richer brand storytelling. The result was more inspiring, responsive content that gave fans new ways to interact with the team and strengthened fan connection.

Detroit Lions

Todd Marcy

Director of Digital Operations