Case Study: Dallas Cowboys achieves faster, higher-impact fan engagement with Ceros

Dallas Cowboys - Customer Case Study

The Dallas Cowboys sought to deepen fan engagement by producing high‑quality, interactive storytelling — using maps, timelines and galleries — but faced tight production schedules and limited resources that made fast, polished delivery a challenge.

By adopting a platform that streamlined prototyping and publishing, the team could create post‑game interactive pieces in an hour or two, keeping content timely. Early results show stronger engagement, positive social sentiment and increased reach and engagement in 2016.

Dallas Cowboys

Derek Eagleton

Senior Director of Media & Programming