Case Study: Chloe + Isabel achieve 2X conversion to checkout with Ceros

Chloe & Isabel - Customer Case Study

Chloe & Isabel, an online retail brand, faced a clear challenge: increase the share of shoppers who proceed to checkout. Their goal was ambitious—double conversion to checkout—and required improvements across the purchase journey.

We redesigned and optimized the checkout experience, streamlined steps and forms, improved mobile performance, and validated changes with targeted testing and messaging. The result: conversion to checkout doubled, with lower abandonment and measurable uplifts in revenue and customer engagement.

Chloe + Isabel

Leah McLaughlin

Art Director