Case Study: BlackRock achieves higher engagement and increased site traffic with Ceros interactive infographic

BlackRock - Customer Case Study

BlackRock, a global investment manager that provides investment, risk management and advisory services to institutional and retail clients, tasked its Latin America & Iberia marketing team with producing fresh digital content despite limited internal resources. Molly Henning and Ana Herrera sought an external technology partner to create something new and creative rather than repurposing existing materials.

Partnering with Ceros, they developed an interactive infographic that translated a complex investment topic into a branded, engaging experience; Ceros handled research, creative briefing and rapid iterations to meet a tight campaign timeline. The piece drove higher engagement and increased site traffic compared with prior native content, was well received internally by marketing and sales, and has prompted plans to invest further in visual, interactive content.

BlackRock

Molly Henning

Relationship Marketing Associate