Case Study: Standard Textile achieves personalized employee engagement and 100% open rates with Cerkl

Standard Textile - Customer Case Study

Standard Textile, a global manufacturer and distributor of multiple-use textiles operating in 90 markets with over 4,000 associates, struggled to engage a dispersed, matrixed workforce using labor-intensive paper newsletters and generic emails. To improve engagement, save staff time, and avoid communication silos, Standard Textile turned to Cerkl and its A.I. content engine for internal communications.

Cerkl aggregated corporate stories, events, and social content and used its A.I. to automatically generate and deliver individualized newsletters while Cerkl’s Insights provided subscriber-level analytics. The result: dramatically higher engagement (an average open rate of 100% and a lifetime click-thru rate of 71%), faster content creation, clearer data on employee interests, and a stronger company culture — benefits Standard Textile attributes directly to Cerkl.

Standard Textile

Melissa Reynolds

Communications Manager