Case Study: St. Elizabeth Healthcare achieves 85% open rates and $717K productivity savings with Cerkl

St. Elizabeth Healthcare - Customer Case Study

St. Elizabeth Healthcare, a 155‑year‑old health system with almost 10,000 associates, physicians, and volunteers across six hospitals and 100+ offices, struggled to engage staff working varied shifts and roles using a time‑consuming, static PDF newsletter. To personalize communications and streamline internal outreach, Director of Communications Sarah Wice‑Courtney partnered with Cerkl to deploy A.I.‑powered email and intranet personalization.

Cerkl implemented automated, interest‑based email delivery using content created in Cerkl plus RSS feeds, built a searchable Connection Content Archive/intranet, and provided Insights for actionable metrics. The change freed roughly 40 hours per month, supported faster onboarding, increased cross‑department collaboration, and produced measurable impact: more than 35,000 communications sent, an 85% open rate and 32% click‑through rate, and $717,066 in employee productivity savings over two years.

St. Elizabeth Healthcare

Chad Schwalbach

Communications Coordinator, Associate Engagement