Case Study: C&W Communications unifies multi-country CRM and billing with Cerillion

C&W Communications unifies CRM & Billing across 15 countries with Cerillion

C&W Communications, a major telecommunications provider in the Caribbean and Latin America, faced operational challenges following its acquisition of Columbus International. Its legacy systems were split across multiple platforms, restricting market responsiveness and increasing operational expenses. To consolidate its operations, C&W partnered with Cerillion to implement a convergent CRM and Billing solution.

Cerillion deployed its pre-integrated suite, including CRM Plus and Revenue Manager, to create a centralized corporate solution. This unified system replaced the legacy platforms and is now used across 15 countries. The results enabled C&W to offer innovative product bundles, rapidly introduce new services, and use the new billing system as a differentiator with promotions to encourage prompt payment. Cerillion's solution provided a single interface for all customer interactions, improving efficiency and the customer experience.

C&W Communications