Case Study: Rachel's Organic launches limited-edition yogurt with Ceres PR

Rachel's Organic launches limited-edition yogurt with Ceres PR, generating more than 250k OTSH

Rachel's Organic worked with Ceres PR to prepare for the launch of its Limited-Edition Apple & Cinnamon yogurt. The challenge was to create compelling imagery to support the new product launch, showcase its taste, reflect its autumn/winter seasonality, and demonstrate usage occasions for use across social media and retailer websites.

Ceres PR provided a solution by producing professional product and lifestyle photography. They worked with a team of stylists and a photographer to create inspirational imagery shot in their own studio. They also supported the launch with trade media outreach. The measurable impact included the delivery of three product shots and three lifestyle shots, as well as generating trade coverage that achieved over 250,000 opportunities to see.

Rachel's Organic