Case Study: Mission Foods boosts trade media visibility with Ceres PR

Mission Foods secures 13 trade media hits with Ceres PR

Mission Foods, the UK's leading wraps and flatbreads brand, faced the challenge of strengthening its presence in Out of Home and foodservice trade media. They needed to create cut-through with content that resonated with operators navigating shifting consumer behaviors and rising costs, aiming to reinforce their position as a must-stock brand. To address this, they worked with vendor Ceres PR on a media relations campaign.

Ceres PR implemented a strategic, insight-led media relations campaign focused on creating content around real-time industry trends like fusion flavours. The solution positioned Mission's products as essential for operators, using data-driven insights and new product development. The impact was an amplified trade media presence, resulting in 13 pieces of coverage across key titles and generating 371,000 opportunities to see. Ceres PR successfully delivered this campaign.

Mission Foods