Case Study: Milk & More owns the breakfast occasion with Ceres PR

Milk & More reaches 354 million opportunities with Ceres PR

Milk & More, a doorstep dairy delivery service, faced the challenge of solidifying its brand as the definitive source for breakfast. They needed to communicate their extensive product range and the convenience of their late ordering cutoff to time-poor customers. To address this, they partnered with Ceres PR to launch an annual campaign to own the breakfast occasion.

Ceres PR implemented a dynamic 360-degree awareness campaign called Breakfast Week. The initiative featured independent research on consumer habits, new recipe creation, competitions with major magazines, and strategic product placements on national radio and TV shows. The campaign generated a significant 354 million opportunities to hear, with coverage in major national publications and on key broadcast channels. Ceres PR successfully positioned breakfast at the forefront of consumers' minds and drove brand benefits for Milk & More.

Milk & More