Case Study: Lactalis UK & Ireland boosts trade media visibility with Ceres PR

Lactalis UK & Ireland earns 5.4m opportunities to see and hear with Ceres PR

Lactalis UK & Ireland, a major dairy company, faced the challenge of maintaining high visibility for its key spokespeople and portfolio of brands in a competitive trade media landscape. To address this, they partnered with Ceres PR for a targeted media relations campaign.

Ceres PR implemented a year-round trade media relations program that secured significant coverage, exceeding its KPI with 79 cuttings. The campaign generated 5.4 million opportunities to see, with the majority of articles featuring product images and spokesperson quotes, successfully reinforcing Lactalis's position as a category leader.

Lactalis UK & Ireland