Ceres PR
17 Case Studies
Case Study: Lactalis UK & Ireland boosts LinkedIn engagement with Ceres PR
A Ceres PR Case Study
Lactalis UK & Ireland boosts LinkedIn engagement 49% with Ceres PR
Lactalis UK & Ireland sought to build awareness of its brand as a responsible company by harnessing its Employer Value Proposition. The company engaged the vendor Ceres PR to support its in-house communications team in achieving this goal.
Ceres PR implemented a solution involving strategic planning, copywriting, design, and LinkedIn management. The agency crafted tailored content that drove employee advocacy, showcased sustainability stories, and attracted new talent. This work resulted in a 12.5% uplift in LinkedIn posts, over 1,000 new organic followers, a 49% increase in average post impressions, and an average engagement rate of 14.5% for Lactalis UK & Ireland.
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