Ceres PR
17 Case Studies
Case Study: Lactalis Nestle Chilled Dairy UK & Ireland launches HFSS-compliant Milkybar Gold and Yorkie desserts with Ceres PR
A Ceres PR Case Study
Lactalis Nestle Chilled Dairy UK & Ireland launches HFSS-compliant desserts with Ceres PR, reaching 15m+
Ceres PR was engaged by Lactalis Nestle Chilled Dairy UK & Ireland to launch the first HFSS compliant crème dessert in the UK market. The challenge was to build on the 'gold chocolate' trend and generate excitement for the new Milkybar Gold White Chocolate Caramel Crème Dessert, and later a Yorkie variant, which offered a popular confectionery taste in a low-calorie, compliant format.
The solution implemented by Ceres PR was a 360-degree campaign that included targeted news outreach to trade and consumer media, as well as an influencer gifting program. This strategy successfully generated over 30 pieces of media coverage and 13 influencer posts, achieving a combined campaign reach of more than 15 million opportunities to see and hear (OTSH).
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