Case Study: Doves Farm boosts Organic September awareness with Ceres PR

Doves Farm reaches 2.6m opportunities to see with Ceres PR

The customer, Doves Farm, faced the challenge of raising awareness for its organic flour range in a competitive market during Organic September. Their goals were to educate consumers on the benefits of organic farming and inspire trial and engagement. They partnered with the vendor, Ceres PR, to execute an influencer marketing campaign.

Ceres PR implemented a solution themed “Bake it better. Make it organic.”, which involved gifting bespoke boxes to a selection of macro and micro influencers. The campaign successfully generated 18 pieces of influencer content and over 2.6 million opportunities to see the Doves Farm brand. Ceres PR managed the entire process, from curated product selection to ongoing monitoring of coverage and engagement.

Doves Farm