Case Study: Craft Bakers Association achieves stronger membership growth with Ceres PR

Craft Bakers Association grows membership by 5% with Ceres PR

The Craft Bakers Association, representing hundreds of craft bakeries, faced the challenge of demonstrating the value of membership to retain existing members while also supporting growth. They partnered with Ceres PR for public relations and content creation services to address this.

Ceres PR implemented a new, consistent brand look and refreshed the association's communications, including its quarterly magazine. A proactive PR plan was executed to share the CBA's story, resulting in over 235 media pieces and more than 46 million opportunities-to-see. Ceres PR helped the CBA achieve a 5% increase in membership during the campaign while maintaining strong retention.

Craft Bakers Association