Case Study: PIK Group streamlines design and project management with Cerebro Inc

PIK Group - Customer Case Study

The PIK Group, a major Russian housing developer, sought a project management solution to handle the complex workflow of its large, multi-faceted design department. The department, responsible for all marketing and design materials across the company's projects, needed a system to efficiently manage tasks, approvals, and coordination between its over one hundred employees and internal clients. They turned to Cerebro Inc to implement its project management software to bring structure to this process.

Cerebro provided a versatile platform that was quickly implemented in under a week. The design department uses it to receive tasks, assign work to vendors, manage a yearly schedule, and obtain approvals, streamlining their entire production chain from concept to final printed materials. The deputy head of the department, who had prior success with Cerebro in a different role, highlighted the software's ease of use and adaptability for managing non-media-related tasks as well. While no specific metrics were given, the customer reported that the solution is actively used and integral to their daily operations, handling everything from routine advertising packages to a massive year-long rebranding project.

PIK Group

Alexey Duk

Producer, Project Manager