Case Study: Milo's Sweet Tea achieves national brand awareness with CerconeBrownCompany

Milo's Sweet Tea earns 215,482,079 impressions with CerconeBrownCompany

Milo's Sweet Tea, a regional beverage company, had limited national brand awareness and a small internal team. They sought an agency partner to develop strategic communications plans and execute media relations to support their growth goals in the competitive CPG landscape. They engaged CerconeBrownCompany for public relations services.

CerconeBrownCompany implemented a strategic PR plan focused on national media reach through creative pitching, media trips, and buzzy activations. The results were significant, achieving 33 earned placements and over 215 million impressions, which was 145% above their goal. This effort led to major award wins and features in top-tier outlets, dramatically increasing national recognition for Milo's Sweet Tea.

Milo's Sweet Tea