Case Study: e.l.f. Beauty secures social media accounts and saves time with Cerby

e.l.f. Beauty secures 65+ social accounts and saves 40+ hours per quarter with Cerby

e.l.f. Beauty, a global multi-brand beauty company, faced a significant challenge in securing and managing its expanding network of over 65 corporate social media accounts. With access shared informally across distributed teams and external agencies, the company lacked visibility and a centralized way to enforce security protections like MFA, which posed a serious risk to its brand integrity. To address this, they turned to the vendor Cerby for its identity security platform.

Cerby provided a solution that extended identity management to these disconnected applications. The implementation centralized access, enforced MFA everywhere, automated password rotation, and streamlined user onboarding and offboarding. As a result, e.l.f. Beauty gained full control and visibility over its social accounts, significantly reducing risk. The Cerby solution also created measurable efficiency, saving the team over 40 hours per quarter on administrative tasks.

e.l.f. Beauty