Case Study: Colgate-Palmolive secures social media access and eliminates password sharing with Cerby

Colgate-Palmolive secures 17 social media accounts with Cerby

Colgate-Palmolive, a global consumer products manufacturer, faced a significant challenge in securing its hundreds of social media accounts from malicious takeovers and managing password sharing across employees and external agencies. These security gaps posed a serious risk to the company's brand reputation. To address this, Colgate-Palmolive partnered with vendor Cerby to implement its solution for securing disconnected applications.

Cerby provided a managed service that integrated social media accounts with the company's corporate identity systems, enabling enterprise-grade security controls. The solution automated mandatory password rotation, provided full visibility into login activity, and eliminated the need for password sharing. This allowed Colgate-Palmolive to treat social media platforms like corporate applications, significantly reducing risk and removing the internal IT burden associated with account management.

Colgate-Palmolive