Case Study: Colgate-Palmolive protects its social media accounts with Cerby

Colgate-Palmolive keeps its social media clean With Cerby, the iconic brand can apply corporate security protocols to its social media apps

Colgate-Palmolive, a global consumer products company, faced significant challenges securing its hundreds of corporate social media accounts from takeovers and unauthorized access. Account compromises threatened brand reputation and trust, while the inability to enforce corporate security protocols like mandatory password rotation on these platforms left them vulnerable. They partnered with the vendor Cerby and its identity security platform to address these security gaps.

Cerby provided a solution that integrated social media accounts with Colgate-Palmolive’s corporate security systems, eliminating password sharing and automating password rotations. This gave the company full visibility into account access and login activity across employees and external agencies. With Cerby, Colgate-Palmolive gained essential control, treating social media like a secured corporate application, which reduced the internal IT burden and mitigated the risk of brand-damaging security incidents.

Colgate-Palmolive

Alex Schuchman

Chief Information Security Officer