Case Study: Premium Card achieves 35% lower conversion costs with CEQUENS omnichannel messaging

Premium Card - Customer Case Study

Premium Card, a leading zero-interest installment card provider in Egypt, sought a CPaaS partner to support its growth with dynamic, omnichannel promotional campaigns and to enrich its customer experience. The company needed to acquire crucial data and analytics to optimize its communication strategies for its expanding client base.

Partnering with CEQUENS, Premium Card implemented the CEQUENS SMS API and the CEQUENS WhatsApp for Business API. This omnichannel solution led to a 35% enhancement in cost of conversion and offloaded 15% of client account management engagements from IVR to WhatsApp. A record-breaking campaign also achieved over 20,000 customer opt-ins in a single month. CEQUENS provided the tools for efficient campaign management and deeper customer connections.

Premium Card

Osama Farid

CEO