Case Study: Khazna boosts customer acquisition and retention with CEQUENS SMS API

Khazna Making financial services accessible to everyone with CEQUENS

Khazna, a leading Egyptian financial super app, sought to expand its customer base and provide financial services to over 30 million underserved Egyptians. Their challenge was to achieve large-scale brand awareness and meet their marketing objectives in a cost-effective and secure manner. They partnered with CEQUENS to implement a solution using its multichannel communication platform and its SMS API service.

By integrating CEQUENS's one-way SMS, Khazna could efficiently engage existing customers and reach new ones. This solution drove record-breaking results, including a 72% year-over-year customer retention rate, a 110% YoY increase in its transacting customer base, and an 86% YoY increase in its number of transactions. The reliable and secure platform from CEQUENS was pivotal to Khazna's significant business growth.

Khazna

Ahmed Mohsen

Chief Operating Officer