Case Study: Decathlon boosts store footfall and engagement with CEQUENS SMS marketing

Decathlon Driving results with SMS marketing

Decathlon, a global sporting goods retailer expanding in Egypt, faced the challenge of engaging shoppers who prefer fast communication. They needed a secure and reliable solution to instantly deliver promotional updates and build brand awareness to support their rapid growth. They partnered with CEQUENS to utilize its one-way SMS service.

By implementing CEQUENS's SMS solution, Decathlon was able to send news about new store openings and promotional campaigns directly to customers. This strategy helped them acquire new clients by reaching segmented audiences near their stores. The results included an immediate increase in store footfall and higher engagement rates, allowing Decathlon to create a more expansive and regularly updated client base.

Decathlon

Carole Nadi

Digital Marketing Leader