Case Study: Baly boosts conversions and cuts costs with CEQUENS omnichannel messaging solutions

Baly - Customer Case Study

Baly, a tech-powered super application in Iraq, faced the challenge of needing a more cost-effective solution to streamline its driver registration process and bolster its marketing efforts to increase conversion rates. To address this, they partnered with the vendor CEQUENS for its omnichannel communication services.

CEQUENS implemented a solution using its SMS, WhatsApp Business API, and Bots services to provide real-time communication, automated notifications, and enhanced customer service. This partnership resulted in a remarkable 9% increase in driver registration rates, a 40% reduction in operational costs, and a 25% growth in Baly's active client base.

Baly

Mohammed Oudah

Marcom Manager