Case Study: Leading Software Company achieves 85% more form submissions with CEPTES Software’s HubSpot-to-Pardot migration

Helping Client with HubSpot to Pardot Migration in Just Few Weeks

CEPTES Software helped a leading software company in the healthcare space address limitations in its legacy HubSpot marketing automation setup. The customer wanted stronger Salesforce CRM integration, better campaign visibility and ROI reporting, and more robust marketing automation to generate higher-quality leads and improve engagement.

CEPTES Software migrated the client from HubSpot to Pardot in just a few weeks with zero data loss, while also building responsive landing pages, thank-you pages, and email templates, and training the team on campaign setup, lead qualification, reporting, and segmentation. The switch delivered measurable gains, including an 85% increase in form submissions, a 64% increase in prospects captured, a 25% lift in email click-through rates for automated emails, and an 18% improvement in email performance.