CenturyLink
10 Case Studies
Case Study: En Masse Entertainment achieves scalable, cost-efficient global game hosting with CenturyLink Cloud
A CenturyLink Case Study
En Masse Entertainment Delivers Great Game Experiences with CenturyLink
En Masse Entertainment, founded in 2009 and known for titles like TERA and ZMR, needed to sustain its motto “Great Games — Great Service” as it expanded into mobile and global markets (Brazil, Australia, etc.). The company faced unpredictable, compute‑intensive demand and looming infrastructure costs—more than $1 million in planned capital expenditures—and required global data centers, low latency, and purchasing flexibility so it wouldn’t pay for unused capacity.
En Masse moved many games to CenturyLink Cloud compute, using a gaming reference architecture for centralized management, global replication, and automated provisioning to handle spikes and reduce latency. The shift eliminated large up‑front investments—changing onboarding from about $1.2 million in capex to roughly $25,000 per month in opex—allowed provisioning in minutes, and freed the internal IT team to focus on game performance while CenturyLink handles networking and infrastructure.
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