Case Study: The Mat Menifee Builds a Modern Community Laundromat with Cents

The Mat Menifee grows to 3,500+ Instagram followers and opens a second location with Cents

The Mat Menifee, a laundromat and community hub, faced the challenge of modernizing the self-service laundry experience and managing a multifaceted business that included an espresso bar and retail offerings. Founder Jessica Dougherty sought a coinless payment solution and a robust management platform to run this unique operation, ultimately selecting Cents for its point of sale and management services.

By implementing Cents to manage its coinless payment system and daily operations, The Mat Menifee achieved significant results. The platform, praised for its excellent customer service, enabled a frictionless customer experience and helped efficiently manage the fluff and fold service. This contributed to the laundromat becoming the #1 rated in its city on Yelp and supported rapid growth, allowing the business to plan a second location within six months of opening.

The Mat Menifee