Case Study: Deluxe Laundry Spa achieves cashless, data-driven growth with Cents

Deluxe Laundry Spa opens with 60 cashless machines using Cents

Deluxe Laundry Spa, a high-end garment care center in Los Angeles, faced the challenge of building equity and ensuring verifiable revenue for a future sale. Founder Tim Richardson needed a cashless, data-driven operation to eliminate the uncertainty of cash transactions and support every business decision. He chose Cents as his point-of-sale (POS) system to achieve this.

By implementing Cents, Deluxe Laundry Spa went fully cashless from day one, using Cents Penny devices on all machines to document every transaction. The vendor's data and reporting provided a 360-degree view of the business, enabling Tim to run and measure promotional experiments within weeks. This data-centric solution helped build a growing membership base, supported the addition of a 1,100-square-foot commercial processing center, and laid the foundation for the business's continued expansion.

Deluxe Laundry Spa