Case Study: Tier-Two Automotive Dealership achieves 7× more efficient CPC and 500% CTR lift with Centro's Audience Buying solution

Tier-Two Automotive Dealership Company - Customer Case Study

Tier-Two Automotive Dealership Company, which had historically relied on broadcast TV, wanted to transition TV assets to a video-focused digital strategy to reach in-market auto shoppers and measure performance by CPC and CTR. They engaged Centro, leveraging Centro’s Audience Buying solution (and Basis platform) to source video inventory and layer targeting at scale.

Centro implemented a full-funnel plan using first- and third-party data, contextual channels, and retargeting with ongoing optimizations across tactics, sites, bids and budgets. Centro’s work produced a CPC 7X more efficient than average (94% improvement over the campaign), a CTR 100% above average (500% improvement), and led the client to increase investment 15X from the initial budget.