Case Study: International Thrift Store Chain achieves 67% site traffic increase and $200K incremental revenue with Centro

Thrift Store Chain Scores a ‘Great Find’ with Centro

International Thrift Store Chain needed to build brand awareness, increase foot traffic and donations, and drive visitors to its website to click “Find Your Store.” To find the most efficient cost per acquisition, the chain ran a test campaign and selected Centro to help execute a digital strategy.

Centro deployed its audience buying solution with full-funnel, data-driven RTB tactics (first- and third-party data, contextual alignment, retargeting across display and mobile, and strategic optimization). Centro delivered 60% of total conversions, an 88% more efficient CPA, a 38% increase in search traffic, a 67% increase in site traffic, and $200,000 in incremental revenue, prompting the client to renew the campaign.