Case Study: Leading Sports, Outdoor and Lifestyle Retailing Company drives 73% lift in site visits and 10% lift in store visits with Centro

Sports, Outdoor, and Lifestyle Retailer Nails Digital Targets

Leading Sports, Outdoor and Lifestyle Retailing Company, a premier retailer with more than 200 stores and over $4 billion in sales, needed to measure ROI and drive both online and offline sales while finding the right media mix across the purchase funnel. The retailer expanded from test campaigns to a full partnership with Centro, leveraging Centro’s digital advertising platform and services.

Centro implemented a full-funnel digital strategy using the Centro Platform/Centro DSP and tactics like premium video, site direct buys, native and custom content, mobile rich media, and targeted direct-response buys. The campaign exceeded targets across key metrics: viewability +4% vs target, CPSV 68% below target, site visits +73%, store visits +10%, conversions +80%, average incremental spend $17.57 per customer, trips +19%, and an 8.3% sales lift.