Case Study: National Soft Drink Company achieves a 6% increase in soft drink sales with Centro

Quenching the Thirst for Local Success

National Soft Drink Company faced a challenge turning national brand strength into local awareness for a QSR sweepstakes that drove in‑store purchases via a snaptag‑linked microsite. Lacking the bandwidth and local market guidance to plan and execute regionally targeted digital tactics, the customer engaged Centro and its Basis technology to help strategize and manage the campaign.

Centro applied audience research that identified gamers as a key regional audience, then used Basis by Centro along with audience buying tactics, custom gaming units, and narrow social targeting to optimize frequency and budget by market. The campaign delivered 15 million impressions, 38,000 clicks, 500,000+ unique engagements at a $3.26 CPC and produced a 6% increase in soft drink sales at participating quick‑service restaurants — prompting the National Soft Drink Company to retain Centro for future local marketing.