Case Study: Major U.S. Restaurant Group achieves 6X ROAS, 300K+ store-locator engagements and 1.6M pageviews with Centro

Popular Quick-Serve Restaurant Connects With Digital Audience

Major U.S. Restaurant Group, a quick‑serve chain with more than 400 locations, faced an aging audience after relying on out‑of‑home and radio and needed to attract millennials and drive in‑store traffic. They partnered with Centro, using Centro’s full‑funnel digital advertising and media‑management solutions (including the Centro DSP and Centro Platform) to move into digital and connect online campaigns to offline store activity.

Centro executed a data‑driven, full‑funnel campaign that targeted, influenced, and engaged customers across awareness, consideration, and purchase while linking ad exposure to incremental store visits and sales. The effort delivered measurable impact: 300,000 store‑locator engagements, 1.6 million key website pageviews and a 6X ROAS, boosting awareness and building the brand’s digital capabilities for future campaigns.