Case Study: Major U.S. Home Furnishing Retailing Company achieves $15M+ in social revenue and 24:1 ROAS with Centro

Major Retailer Goes Social With Centro

Major U.S. Home Furnishing Retailing Company, a well-known American brand that had relied on a small in‑house team and mostly print catalogs, needed to modernize its advertising as it expanded globally. The retailer engaged Centro to move from print to a full‑spectrum digital strategy, including digital display and social media advertising managed end‑to‑end by Centro.

Centro implemented predictive lookalike modeling, layered targeting (CRM, site and third‑party offline data, proximity, demographics, behavior), and aggressive creative testing (2–30 variations per ad set) across Facebook, Instagram, Pinterest and Twitter. The results were immediate: social revenue topped $15 million, overall ROAS reached 24:1, Facebook customer‑acquisition ROAS exceeded goals by 400%, social channels drove 49% of campaign revenue, and Centro scaled to 86 campaigns (438 ad sets, 3,100 creative variations) while significantly improving CTR and ROAS versus prior agency performance.