Case Study: Major International Airline Company achieves 20% better-than-goal CPC and a surge in qualified site traffic with Centro

Major International Airline Company - Customer Case Study

Major International Airline Company needed a quick lift in ticket sales and turned to Centro to execute a data-driven digital media strategy. Their KPIs were to increase monthly website traffic year-over-year, build a pipeline of qualified customers, move prospects through the purchase funnel, and hit a CPC goal of $1.

Centro’s Audience Buying team built a look-alike audience via predictive targeting (saving third-party data fees), refined channels and creative in real time, and optimized toward the highest-performing inventory. Within two weeks Centro delivered a CPC 20% below the $1 target, a significant increase in qualified site traffic, and nearly a 50% increase in visit duration; the airline subsequently increased spend and extended the campaign.