Case Study: Largest Chemical Manufacturing Company achieves a 30% benchmark lift with Centro

Largest Chemical Manufacturing Company - Customer Case Study

Largest Chemical Manufacturing Company, the world’s second-largest chemical maker, faced a branding challenge: raise awareness among industry thought leaders and reposition itself as a solutions-based company but lacked the research and data to target the right audiences and placements. The company engaged Centro (including its Basis platform) to fill those gaps and provide the media planning and measurement capabilities it needed.

Centro used industry tools like comScore and MOAT to narrow the campaign focus, identified the content that would resonate, deployed scalable high‑impact ad units, and optimized spend against third‑party measurement with ongoing budget reallocations. The result was steady week‑over‑week growth and a campaign that exceeded the client’s original benchmark by 30%; the success also led the Largest Chemical Manufacturing Company to work with Centro on viewability best practices for future campaigns.