Case Study: Insurance Company halves CPA and boosts small-business lead generation with Centro

Insurance Company - Customer Case Study

Insurance Company engaged Centro to improve lead generation for its small‑business insurance products. The client faced a long conversion path with many users abandoning applications, a strict cost‑per‑action (CPA) benchmark, and no prior campaign data; Centro ran a two‑month retargeting campaign using the Centro DSP and advanced retargeting tactics to target small business owners and decision‑makers.

Centro built a retargeting pool, used predictive targeting with the DSP’s auto‑optimization, bid aggressively on “app starters,” and tapped FBX plus data/content partners (eXelate, DataLogix, Peer39) with dayparting to boost efficiency. Centro’s approach delivered about one‑half of the Insurance Company’s CPA goal and strong overall results, prompting the Insurance Company to expand retargeting into multiple industry‑specific campaigns and test varied messaging.