Case Study: Telecom Company achieves 700% CTR lift and 75% campaign traffic delivered with Centro

Helping a Telecom Company Make the Connection

The Telecom Company, a major telecommunications firm, needed to build brand awareness and drive engagement across more than 7,000 zip codes and funnel traffic to a new microsite of testimonials and case studies. They turned to Centro, using Centro’s Basis platform and a customized audience-buying solution to support a highly targeted, real-time optimized campaign.

Centro deployed a mix of contextual and behavioral tactics plus geo-targeting and retargeting, with real-time optimizations, bulk creative uploads, bid adjustments by time/day, site blacklisting, and brand-safety controls. In four months Centro delivered 75% of all campaign traffic and drove strong performance gains — a 700% improvement in CTR over the campaign lifetime and a 66% improvement in CTR — outperforming all other partners on the plan.