Case Study: Fortune 500 Retailer achieves $1.6M in two‑week online sales and 5.8x ROAS with Centro

Fortune 500 Retailer - Customer Case Study

Fortune 500 Retailer faced a last-minute, two-week push to boost brand awareness, drive sales across its company-wide inventory, and hit an ambitious ROAS target for a major sales event. The retailer turned to Centro, leveraging Centro’s social campaign services and Basis technology to rapidly plan, target, and execute the promotion.

Centro bulk‑uploaded and managed hundreds of creative variations, segmented products and audiences, and continuously tested and optimized images, copy, placements, and demographics in real time. The campaign generated over 50,000 likes, drove more than $1.6 million in online sales during the two-week period, and delivered a 5.8x ROAS, prompting the Fortune 500 Retailer to pursue further work with Centro.