Case Study: Small Private College achieves 42% enrollment growth and 36% savings per applicant with Centro

College Taps Centro to Boost Recruiting the Digital Way

Small Private College faced an underperforming digital media strategy and aggressive recruitment goals — grow the application pipeline to 1,000+, cut cost per application to $140, and boost online enrollment above 20%. The school selected Centro and its proprietary Basis Platform and services to provide a broader set of digital execution choices and higher-precision targeting.

Centro built a custom campaign using its Basis Platform, site-direct placements, look-alike modeling and re-targeting, with a dedicated team making real-time optimizations. In three months Centro delivered a 67% increase in site traffic, a 7X application pipeline (over 1,300 applications), a reduction in cost per application to $90 (36% savings), and a 42% increase in total enrollment.