Case Study: Leading Beauty Supply Retailing Company achieves 298% increase in store visits and improved CTR with Centro

Beauty Supply Retailer Goes Digital to Drive Awareness and Traffic

Leading Beauty Supply Retailing Company, a specialty retailer and distributor of professional beauty supplies with more than 5,000 stores worldwide, wanted a national digital campaign to drive offline sales and increase in‑store traffic. They turned to Centro, leveraging Centro’s digital advertising solutions (including the Centro Platform and Centro DSP) to target existing and look‑alike customers, track in‑store lift, and report on multiple KPIs.

Centro implemented cross‑platform partnerships, retargeting and sales pixels, and a custom dashboard to monitor and optimize campaign performance. The campaign drove a 298% increase in store visits versus an audience‑matched control group; mobile placements delivered a 1.54% CTR and $0.75 CPC; and overall CTR rose from 0.26% to 0.48%. Thanks to Centro, the client gained real‑time optimization capabilities and now considers Centro its CRM agency of choice.