Case Study: Groupe Beaucage achieves greater CRM visibility and faster lead response with CentrixOne

Groupe Beaucage tracks 250,000 monthly website visits with CentrixOne

Groupe Beaucage, a leader in the Quebec automotive industry, found that commercial CRM platforms designed for their sector were prohibitive to their vision. The features of standard platforms did not allow for innovation, the per-establishment pricing was too costly for their 23 dealerships, and they felt like just another number to their major suppliers. They sought a partnership to implement a robust CRM tool hyper-targeted to their needs.

CentrixOne developed a unique, collaborative partner relationship with Groupe Beaucage, creating a flexible solution that responds precisely to a dealer's requirements. The results included gaining full visibility over marketing campaigns, allowing the optimization of 3,000 to 5,000 monthly leads. This visibility, combined with the ability to respond to customer requests extremely fast, provided a significant competitive edge. The CentrixOne solution also obtained all required automotive manufacturer certifications and added business intelligence to track 250,000 monthly website visits.

Groupe Beaucage