Case Study: Wildfang boosts productivity and saves time with Centric PLM

A Centric Software Case Study

Preview of the Wildfang Case Study

Wildfang boosts SKU growth 50%–70% with Centric Software

Wildfang, a gender-fluid retail and direct-to-consumer apparel company, faced challenges of rapid growth, human error in data entry, and inefficient, duplicate work due to their reliance on manual processes and Google Sheets. To support their goal of doubling their business, they sought a scalable solution and chose to implement Centric PLM from vendor Centric Software.

The implementation of Centric PLM provided a central repository for all product data, eliminating duplicate work and automating key processes. The results for Wildfang included a 50-70% increase in SKUs with the same headcount and an average time saving of 12% weekly across the product team. Vendor Centric Software was praised for their responsive partnership and for delivering a system that greatly increased data accuracy and operational efficiency.


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