Case Study: Urban Revivo achieves scalable multi-brand R&D collaboration with Centric Software

Urban Revivo Speeds Time to Market and Reduces Costs with Centric PLM™

Urban Revivo, the fast-luxury fashion brand with more than 400 stores and a growing global e-commerce presence, needed to modernize and scale its R&D operations across multiple brands and markets. In 2017, Urban Revivo began using Centric Software’s Centric PLM to build a stronger digital foundation, centralize product development data, and improve collaboration between design, merchandising, and buying teams.

Centric Software implemented Centric PLM in phases, enabling Urban Revivo to integrate workflows, manage assortments more precisely, support sustainability and compliance, and customize the system for different product lines without creating separate platforms. The result was faster adoption, more efficient planning and replenishment, better control over budgets and assortment balance, and stronger operational efficiency, with the first deployment completed in just four months and lasting value delivered over several years.

Urban Revivo

Li Ri Mei

Senior Buying Director