Case Study: ThirdLove eliminates tech pack errors and streamlines processes with Centric Software

ThirdLove Eliminates Tech Pack Errors and Streamlines Processes with Centric PLM™

ThirdLove, the San Francisco-based direct-to-consumer lingerie brand, needed a Product Lifecycle Management system to manage the complexity of its bra styles, improve transparency, and bring structure to product development. With each bra requiring 30+ components and highly specialized sizing, the company struggled with inconsistent processes, scattered tech pack data, and too much reliance on spreadsheets and email.

Centric Software implemented Centric SMB, its cloud-based Centric PLM solution, giving ThirdLove a single source of truth for product data, clearer workflows, and reusable tech pack templates. As a result, tech packs are now virtually error-free, product development is more scalable, and the company was able to operate leaner and transition smoothly to remote work during COVID-19 by unifying internal and external teams in one digital space.

ThirdLove

Marcus Chung

Vice President of Manufacturing and Supply Chain