Case Study: Superdry achieves stronger growth and efficiency with Centric Software Centric PLM

Superdry Uses Centric PLM™ to Build a Strong Foundation for Growth

Superdry, the global fashion retailer, was struggling with thousands of spreadsheets, email-driven processes, and no single source of truth as its business expanded worldwide. The company needed a more robust digital foundation, and turned to Centric Software and Centric PLM to improve visibility, accountability, and support its growth strategy.

Centric Software implemented Centric 8 PLM in phases, helping Superdry unify retail and wholesale collections into one global range and standardize product data. The results included a reduction in style options from about 5,900 to 3,900, an increase in on-time and in-full product completion from 70% to 89%, and a week saved on review preparation four times a year.

Superdry

Scott Robertson

Head of Central Merchandising