Case Study: Spectrum Brands streamlines global product content with Centric PXM

Spectrum Brands cuts catalog creation from 12 months to 1 week with Centric Software

Spectrum Brands, a multinational home essentials leader, faced significant inefficiencies in managing global product content. Their outdated, customized content management system required manual programming for basic tasks like tagging and image conversion, creating bottlenecks and slowing down operations, particularly for complex multilingual catalog production. To support growth, they needed a scalable solution to unify and streamline their content processes, which led them to partner with Centric Software and implement their AI-powered Centric PXM platform.

The solution from Centric Software centralized product information and digital assets, automating workflows and enabling seamless integration. By implementing Centric PXM, Spectrum Brands achieved dramatic results: catalog creation time was reduced from one year to just one week, product description costs were cut by 80%, and the company gained the ability to efficiently manage over 25,000 products and 370,000 assets while supporting localization in up to 27 languages across its 12+ brands.

Spectrum Brands